How Ridiculous Does This Headline Sound?

So I am sitting here staring at this New York Times article and it is titled "Apple Chief?s Offhand Comment Spawns Internet Quip," which is probably one of the most ridiculous news headlines I've ever seen, bar this. The word "Quip" here is probably the issue, because who says that? Really who says that?

Source: http://feedproxy.google.com/~r/Techcrunch/~3/ZdqqsMQZpMc/

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