With all of the M&A activity going down with CRM leviathans Oracle and Salesforce, a timely launch from a new startup looking to disrupt the sales process once again. Crushpath, founded by former executives from Jive Software and Socialcast, is offering a platform for salespeople to control a deal from lead to close, with social elements added into the mix, and it has closed a $2 million round of seed funding led by Charles River Ventures to do it. Other investors include Chamath Social + Capital Partnership, the former VP of Facebook, Marketo CEO Phil Fernandez, Jive CEO Dave Hersh and Box's CEO Aaron Levie. Phil Libin, the CEO of Evernote, is also joining Crushpath's board of advisors. And as part of Levie's and Libin's involvement, Crushpath is also announcing partnerships with the two services. Source: http://feedproxy.google.com/~r/Techcrunch/~3/oVp-m5yWahw/
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