Presumably meant as a way to improve investment opportunities into the upcoming Kindle Fire tablet and other related products, Amazon has spun that device and the Fire brand into a new company called Seesaw LLC.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/nK0Oug23swA/amazon-places-kindle-fire-products-in-new-seesaw-spinoff
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![Click here to read Amazon Places Kindle Fire Products In New "Seesaw" Spinoff](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_unwkwHsNKv48QeTDLJ0slJ44T9an16pCAGxcZZWE7PI3ZNeQ6DZSBOTD_dYYYnDZpM3O8BukWonmrndxWYAOh5Uxu4txzzCPxQrkRZfkMQRcf1ielx0cTKrTZpXdM_A4Rk3Isp4q-QAueecpl5yOpZQ3tg=s0-d "Click here to read Amazon Places Kindle Fire Products In New "Seesaw" Spinoff")
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